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About Route 66 Marketing
Brand strategy, experiential marketing and custom vehicle fabrication, under one roof.
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What we do
Route 66 Marketing is a nationwide 3D LED Billboard truck, custom 3D cars and trucks, and experiential marketing agency specializing in custom mobile media advertising vehicles, immersive brand activations, and 3D LED monitor experience carts.
We take marketing out of the feed and into the real world, from a moving canvas on a city street to a fully immersive pop-up. We create the moments people pull over for.
Julie Gustafson, founder and president
Julie leads brand strategy, experiential marketing, business development and client relationships. With 20+ years in marketing strategy, brand innovation and experiential engagement, she brings enterprise-level expertise in building memorable brand experiences aligned with business objectives.
James Riseborough, executive, creative innovation and production
James leads creative innovation, custom vehicle design, fabrication and experiential production. With 35+ years in specialty vehicle fabrication and experiential marketing, including founding and leading Turtle Transit, he turns creative concepts into iconic mobile brand experiences, including the Planters NUTmobile and L.L.Bean Bootmobile.
How we work
Our process runs in four steps. Imagine: find the idea worth taking on the road. Design: see the experience before it exists. Engineer: connect the creative to structure, technology, fabrication and logistics. Activate: put it on the street with drivers, routes and insurance handled.
Where we are today
We are building our shop and first prototype now, and you can follow the progress in our build diary. The past builds shown on this site were created by our fabrication team before Route 66 Marketing, and we label them that way.
Why Route 66 Marketing exists
Brands spend heavily to be seen in feeds that people scroll past in a second. We think the better bet is a place to be felt: a vehicle, a cart or a pop-up that people choose to approach. Julie brings the strategy and the client relationships. James brings the fabrication and the craft. Together they cover the full path from idea to street.
The name points to the open road and the spirit of making something memorable along it. We keep the promise simple: honest concepts, clear production plans and builds made to last.
Our work is one stop. Drivers, routes, insurance and logistics are handled, so your team manages one partner from first concept to the curb.
Frequently asked questions
What does Route 66 Marketing do?
We design, fabricate and activate 3D LED billboard trucks, custom 3D vehicles, 3D LED experience carts and immersive brand experiences.
Who runs the company?
Julie Gustafson is founder and president. James Riseborough leads creative innovation and production.
Are the past builds on your site your client work?
They are past work by our fabrication team, shown to illustrate craft. We do not imply any current relationship with the brands shown.
How can I contact you?
Email info@route66marketing.com or use the request form on our home page.
Ready to build your one-of-a-kind idea?
Tell us about your audience, your markets and your timing. We will come back with a direction.
Request a quote